Worthy Cause Marketing : Supporting A Brand with More Than Advertising

Creating a best selling wine brand can be difficult. Even more so, if you don't have a budget for traditional advertising. Supporting a cause that is dear to you, by donating your product and time can not only, raise your spirit personally, but increase the awareness of your product. The Barefoot Wine founders and authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built a Bestselling Wine, Michael Houlihan and Bonnie Harvey, joined us to share how they built a best selling wine brand with Worthy Cause Marketing and why face time builds better business relationships than Facebook. LISTEN: Listen RSS Feed iTunes Link